Chestnut Hill Coffee Company is an upscale coffee shop located in Philadelphia, Pennsylvania. Based within historic Chestnut Hill, the modern red door of the entrance is an iconic element of the coffee co. I decided to implement the iconic red door of the shop into the logo design as well as the diverse architectural environment the coffee shop is located in. I represented the historical architecture of the buildings surrounding Chestnut Hill Coffee Co. through the traditional coffee mugs within the logo and used a modern “to–go” cup to represent the coffee shop itself.
The rebranding system includes: logo, letterhead, second sheet, business card, envelope, menu, and coffee to–go cup packaging.