The 2016 Wealth Management Forum is an annual sales conference held by Lincoln Investment in Center City, Philadelphia. Each year a background element is developed to represent the city of Philadelphia and is used on a multitude of pieces.
I conceptualized to represent the iconic Boathouse Row at sunset in an illustrative manner and uniquely utilizing the rounded logo in an orange tone to help portray the sunset. This design was implemented on web and print materials such as the event agenda book, various posters and signage and a mobile app and website.
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